SIMA Super Summit

Overview

We invite you to play an active role in a one-day SIMA Super Summit – a dynamic gathering of surf industry leaders and innovators across business, culture and sport. In a time of disruption, digital acceleration, and shifting global landscapes, this summit is designed to spark collaboration, elevate sustainability and drive forward-thinking strategies for long-term growth.

This isn’t just another industry event. It’s a rally point. A chance to unify around common goals, face challenges head-on, and shape the next chapter of surfing together.

Why Now?

The surf world is changing – fast. Consumer habits, supply chains, retail models, and even the sport itself are evolving. If we don’t lead the change, we risk falling behind. This summit will bring clarity, insight, and connection — helping our community stay resilient, adaptive, and ahead of the curve.

Agenda Themes

• The State of the Sport – Where we are, what’s changing, and what’s next.

• Retail Panel – How surf shops are adapting, thriving, or struggling.

• Brand Citizenship & Sustainability – Walking the talk in a new era of accountability.

• Research, Marketing & AI – Smarter tools for smarter growth.

• Powering Up: Ecommerce Strategies – What works, what doesn’t, and what’s coming.

• Supply Chain Resilience – Lessons learned, new frameworks.

• Trends & Forecasts: Fact or Fiction? – Decoding the hype from the real.

• Tourism, Recreation & the Olympics – Surf’s growing global platform.

Who It’s For

Brand leaders, retailers, athletes, marketers, environmental advocates, tech specialists, and anyone invested in the future of surfing.

Outcome

This summit will deliver real takeaways: ideas worth testing, partnerships worth pursuing, and a stronger, more aligned industry vision.

We’re not looking back. We’re building what’s next.

Schedule

8:30AM to 8:00PM, includes breakfast, lunch, dinner and open bar

Cost

$300 SIMA Members

$500 Non-SIMA Members

Sponsorship Opportunities 

Breakfast Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during breakfast

Lunch Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during lunch

Happy Hour Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during happy hour

Dinner Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during dinner

Keynote Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during keynotes