SIMA Super Summit

Overview

We invite you to play an active role in a one-day SIMA Super Summit – a dynamic gathering of surf industry leaders and innovators across business, culture and sport. In a time of disruption, digital acceleration, and shifting global landscapes, this summit is designed to spark collaboration, elevate sustainability and drive forward-thinking strategies for long-term growth.

This isn’t just another industry event. It’s a rally point. A chance to unify around common goals, face challenges head-on, and shape the next chapter of surfing together.

Why Now?

The surf world is changing – fast. Consumer habits, supply chains, retail models, and even the sport itself are evolving. If we don’t lead the change, we risk falling behind. This summit will bring clarity, insight, and connection — helping our community stay resilient, adaptive, and ahead of the curve.

What you can expect, for starters:

KEYNOTE: The New Retail Playbook: How to Win When The Rules Have Changed

BY Kevin Ervin Kelley

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The State of the Industry

Live Podcast Q&A with David Lee Scales and Paul Naude

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The New Faces Changing Surfing: Emerging Markets

Panel discussion with David Mesfin, Cassie Carillo and Nathan Fluellan 

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The SIMA Super Summit is the can’t-miss gathering for surf industry leaders and visionaries. This year’s agenda is stacking up with high-impact talks that will cover A.I. in business, surf retail data trends, participation growth forecasts, tariff strategies, recreation and tourism opportunities, how brands can access state grants and funding sources, and the Olympic wave shaping the sport’s global future.

If you want to stay relevant, connected, and ahead of the curve, this is the room you need to be in.

Who It’s For

Brand leaders, retailers, athletes, marketers, environmental advocates, tech specialists, and anyone invested in the future of surfing.

Outcome

This summit will deliver real takeaways: ideas worth testing, partnerships worth pursuing, and a stronger, more aligned industry vision.

We’re not looking back. We’re building what’s next.

Schedule

8:30AM to 8:00PM, includes breakfast, lunch, dinner and open bar

Cost

$300 SIMA Members

$500 Non-SIMA Members

Sponsorship Opportunities 

Breakfast Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during breakfast

Lunch Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during lunch

Happy Hour Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during happy hour

Dinner Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during dinner

Keynote Sponsor (2 available)

  • $2500
  • 4 invites to the summit
  • Special recognition during keynotes