Relief & Rebuild Maui

We are currently focused on relief and rebuilding efforts to those impacted by the fires on Maui.


SIMA Humanitarian Fund

The SIMA Humanitarian Fund acts as the compassionate heart of the Surf Industry Members Association (SIMA). We do this by gathering funds from generous brands and individuals through fundraisers and outreach, and then putting those funds to work. 

Our mission is all about backing non-profit groups that are deeply involved in making positive changes.

Our purpose is clear: to be a beacon of positivity, focusing on enhancing the quality of life, nurturing health, and safeguarding the welfare of individuals. Every action we take ripples with the intention of creating a world where the waves of compassion and care reach every shore.

We are the threads that connect the profound love for the oceans and the boundless potential of collective goodwill.