
#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial scale and impact of surfing on the global economy.

35 Million Surfers
Depend on our industry to protect our oceans.

$50B
Surfing generates more than $50 billion in economic activity.

$65B
Surf tourism is on the rise and now accounts for more than $65 billion in spending

$9M
The SIMA Environmental Fund’s annual Waterman’s Gala has generated more than $9 million to support environmental groups.

$18M
A healthy surf zone can generate an average of $18 million annually.
MAKING WAVES
THE GUARDIAN: ‘Seas are becoming landfills’: the Senegalese surfer saving a beach – and a way of life – from plastic
CNN: I Just Wanna Surf
VISIT CALIFORNIA: Tips for a SoCal Surfing Vacation—from Actual Surfers
NY TIMES: Surfing in Britain? It’s Chilly but Brilliant and Widening in Appeal.
LA TIMES: The therapist will see you now — on a hike or a surfboard
Latest Happenings

Plastic Smog Alert: 5 Gyres Research Reveals 170 Trillion Plastic Particles are Afloat at Sea
SIMA Environmental Fund beneficiary, The 5 Gyres Institute, recently published a research paper revealing there are more than 170 trillion plastic particles, weighing approximately 2 million tonnes, afloat in the world’s oceans.
The stakes are high. Trillions of microplastic fragments are swirling in our oceans, throughout the biosphere, and in our bodies. We can’t let the issue continue to run rampant for another 50 years; it’s time for us, as a collective planet, to make a change.

Wave to Grave: Surfboard Lifecycle Survey

Surf Shop Day | Saturday May 20, 2023
Help us celebrate Surf Shop Day! Specialty retailers are the heart and soul of our business and are vital to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers.
To help stoke the imagination, the Surf Industry Members Association has a few fun suggestions on what shops, brands, reps, and industry members can do on this day of commemorating the heart and soul of the surf industry.

Allyship: On and Off The Waves
FAQ
What does SIMA do?
What does SIMA do?
The Surf Industry Members Association is a community where members collaborate to build a strong foundation for the industry and surfing community. We provide opportunities to network, conduct research and surveys that inform decisions, educational programming to keep your employees on the forefront of business, and develop business sustainability solutions that not just protect our oceans, but help the bottom line.
Why become a member?
Why become a member?
Being a SIMA member means having your voice heard and making a difference – not just for your company, but for the industry as a whole. SIMA members are all about collaboration for the mutual benefit of strengthening the business of surf. You will join other industry leaders in directing conversations that matter on the ocean environment, business, public policy, humanitarian causes, professional surfing, and more.
What are the member benefits?
What are the member benefits?
Your membership in SIMA helps fund support of ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes and collaboration on vital issues of the day such as competitive surfing, trade show relations and public policy that keeps surfers in the water.
Why partner with SIMA?
Why partner with SIMA?
Access to leading brands in the surf industry that drive more than $50 billion in economic activity. If you’re a service provider, we invite you help our members enhance B2B and B2C strategies.
Podcasts
SIMA Speaker Series: Sustainability
Sustainable Practices: Surf Industry Members Association
Protecting the places we love for more than 33 years!
OUR FUNDS


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SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry