#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial and social scale of surfing on the global economy.
SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA
THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS
A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLIONS IN LOCAL ECONOMIC ACTIVITY
Industry Press Release
Slater Designs announces today the release of the FRK SWALLOW, the all-new signature surfboard model from 11X World Champion Kelly Slater
Surf Industry Icons Unite to Power SHACC’s Future
Latest Happenings
Explore, Innovate and Thrive!
35th Annual Waterman’s Gala Unites Surf Industry to Turn a 'Moment Into a Movement' for Ocean Conservation
Dive into Success: Navigating Retail Trends for Surf Brands in 2024
Surfing is the Fastest-Growing Water Sport in America
Surfing was the fastest growing watersport in the top 25 fastest growing sports. And for action sports, that meant Skateboarding came in at 59.1%, Surfing at 28.5% and Snowboarding at 14.5%. Our overall takeaway is that the action sports industry is healthy and consumers are being drawn in the sports that drive our industry.
FAQ
SIMA membership not only ensures your voice is heard but also actively contributes to the well-being and sustainable growth of the surf industry. Join us in making a difference for your company, the industry, and the environment.
What We Do
What We Do
SIMA is a collaborative community where leaders work together to build a strong foundation for the surf industry. We offer networking opportunities, research reports, educational programming, and innovative sustainability solutions that benefit both businesses and the environment.
Membership Benefits
Membership Benefits
Being a SIMA member means actively contributing to the industry's strength and growth. Members have a direct impact on conversations about ocean protection, business sustainability, public policy, humanitarian causes, and professional surfing. SIMA membership fosters collaboration among industry leaders, ensuring a collective effort toward shared goals.
What Your Membership Makes Happen
What Your Membership Makes Happen
Your SIMA membership directly supports crucial initiatives such as ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes, and collaboration on vital industry issues. By joining SIMA, you contribute to positive change in the surfing community and beyond.
What Your Membership Gets You
What Your Membership Gets You
Unlock a range of benefits with your SIMA membership, including access to industry research, educational programming, participation in ocean environmental protection and public policy efforts, and support for humanitarian outreach programs.
Podcasts
SIMA Speaker Series: Sustainability
Sustainable Practices: Surf Industry Members Association
Protecting the places we love for more than 33 years!
Sign up for updates
Stay up to date on research, events and general surf industry related updates.
Letter from the Executive Director 2024
The History of SIMA and Waterman’s
Become a SIMA Member
Maui Relief Campaign
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry