Disaster Relief

The Surf Industry Members Association understands how crucial it is to keep offering help and resources for long-term recovery to areas impacting our surf communities.

We're fully committed to backing the communities that have faced these challenges, and subject to incoming donations, the SIMA Humanitarian Fund is ready to provide financial support and other assistance to local businesses and families as they work through this difficult time.

We're always on standby to assist during emergencies, with a dedicated fund that’s here to provide both immediate aid and ongoing support for those within the surf community affected by natural disasters, allowing us to respond effectively to urgent needs.

In light of the recent fires in Los Angeles, the surf industry is united and ready to support those who have been impacted.

For those interested in making a donation to the fund, please visit the link below.

SIMA Humanitarian Fund

SIMA MEMBER INITIATIVES

A United Industry Growing Stronger Together

Get Involved

PARTNERS

#SURFONOMICS

The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.

Surfonomics is how we define the financial and social scale of surfing on the global economy.

SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA

THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS

A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLIONS IN LOCAL ECONOMIC ACTIVITY

FOLLOW THE NUMBERS

Industry Press Release

The North America Rip Curl GromSearch presented by Flexfit is BACK and BIGGER than ever!

Searching the planet for the ultimate groms. The Rip Curl GromSearch, one of the most exciting youth surfing events in North America, is back for 2025. This year marks the 26th anniversary of GromSearch, a key event for surfers ages under 16, the "groms." The event was founded by Rip Curl legend Doug ‘Claw’ Warbrick in 1999 with the goal of discovering and fostering the next generation of surfing champions at the grassroots level. Over the years, many of today’s household name surfers have used the GromSearch as a steppingstone to professional success - Stephanie Gilmore, Caroline Marks, Gabriel Medina, Erin Brooks, and Mason Ho to name a few. This year’s GromSearch is presented by Flexfit! Followed by an amazing...

Read entire article

Surf Industry Members Association Announces 2025 Waterman’s Ball Honorees

The Surf Industry Members Association (SIMA) is proud to announce the honorees for the 2025 Waterman’s Ball, recognizing outstanding individuals and organizations that have made significant contributions to the sport of surfing and ocean conservation.

Read entire article

SURFER Steps Up as Presenting Sponsor for the Boardbuilders Pavilion at SURFscape

We are excited to share that SURFER has come on board as the presenting sponsor for the Boardbuilders Pavilion at SURFscape, the ultimate surf and outdoor expo. SURFER celebrates its 65th anniversary this year and this partnership highlights our mutual dedication to honoring the craft, culture, and legacy of surfboard shaping—a crucial part of surfing’s rich culture.

Read entire article

Jack’s Surf Shop Named Official Retail Partner of SURFscape

SURFscape, the premier consumer event bringing together the best in surf and outdoor brands, is proud to announce Jack’s Surf Shop as its official retail partner once again for this year’s event.

Read entire article

View all articles

Latest Happenings

The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On

The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On

If there's one thing I’ve learned, it’s this: turbulence is not a detour—it’s the road. And the CEOs who navigate it well don’t just adapt reactively. They build the conditions for resilience—on purpose, with purpose, and alongside the people who power their organizations.

Here are five core leadership priorities that can help you build a resilient, focused, and adaptable team.

Read entire article

THE BIZ: The Benefits of Outsourced Fulfillment (3PL) vs. an Owned Facility

THE BIZ: The Benefits of Outsourced Fulfillment (3PL) vs. an Owned Facility

As brands grow, scale, or pivot, managing fulfillment effectively becomes a critical decision. The choice between using a Third-Party Logistics (3PL) provider or maintaining an owned facility has significant financial, operational, and strategic implications. Here are 8 key benefits of partnering with the right3PL provider. 

Read entire article

2025 Outlook by SIMA Executive Director

2025 Outlook by SIMA Executive Director

What’s in store for the industry in 2025? Expect some disruptions, changes, and a host of new opportunities. Instead of getting caught up in the flashy headlines, let’s concentrate on how we can strengthen and bolster our industry. More people are getting into surfing, the Olympics are just around the corner, and shoppers are still excited about surf products. However, we need to collaborate—brands, retailers, board builders, athletes; everyone has a role to play. Let’s tackle this together!

Read entire article

Explore, Innovate and Thrive!

Explore, Innovate and Thrive!

The September Surf Expo show is in the books. While lots of changes are taking shape, a new chapter is already being written. Read the show letter to attendees from SIMA Executive Director, Vipe Desai.

Read entire article

View all articles

FAQ

SIMA membership not only ensures your voice is heard but also actively contributes to the well-being and sustainable growth of the surf industry. Join us in making a difference for your company, the industry, and the environment.

What We Do

SIMA is a collaborative community where leaders work together to build a strong foundation for the surf industry. We offer networking opportunities, research reports, educational programming, and innovative sustainability solutions that benefit both businesses and the environment.

Membership Benefits

Being a SIMA member means actively contributing to the industry's strength and growth. Members have a direct impact on conversations about ocean protection, business sustainability, public policy, humanitarian causes, and professional surfing. SIMA membership fosters collaboration among industry leaders, ensuring a collective effort toward shared goals.

What Your Membership Makes Happen

Your SIMA membership directly supports crucial initiatives such as ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes, and collaboration on vital industry issues. By joining SIMA, you contribute to positive change in the surfing community and beyond.

What Your Membership Gets You

Unlock a range of benefits with your SIMA membership, including access to industry research, educational programming, participation in ocean environmental protection and public policy efforts, and support for humanitarian outreach programs.

Podcasts

SIMA Speaker Series: Sustainability

Our first speaker series of 2022 kicked off with a topic that has been a priority for our members for many years - sustainability. While there's no clear definition of sustainable sustainability, Dr. Marcus Eriksen from 5 Gyres Institute summed it up with this simple message of "do no harm." This simple yet powerful statement can help guide your business sustainability journey.

Read entire article

Sustainable Practices: Surf Industry Members Association

Vipe Desai, executive director of the Surf Industry Members Association discusses the significance of sustainability to the trade organization and its members with host, Madhavi Venkatesan.

Read entire article

Waterman’s Ball: Uniting the Industry

#SURFINDUSTRY