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#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial and social scale of surfing on the global economy.
SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA
THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS
A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLIONS IN LOCAL ECONOMIC ACTIVITY
Latest Happenings
The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On
If there's one thing I’ve learned, it’s this: turbulence is not a detour—it’s the road. And the CEOs who navigate it well don’t just adapt reactively. They build the conditions for resilience—on purpose, with purpose, and alongside the people who power their organizations.
Here are five core leadership priorities that can help you build a resilient, focused, and adaptable team.
THE BIZ: The Benefits of Outsourced Fulfillment (3PL) vs. an Owned Facility
As brands grow, scale, or pivot, managing fulfillment effectively becomes a critical decision. The choice between using a Third-Party Logistics (3PL) provider or maintaining an owned facility has significant financial, operational, and strategic implications. Here are 8 key benefits of partnering with the right3PL provider.
2025 Outlook by SIMA Executive Director
What’s in store for the industry in 2025? Expect some disruptions, changes, and a host of new opportunities. Instead of getting caught up in the flashy headlines, let’s concentrate on how we can strengthen and bolster our industry. More people are getting into surfing, the Olympics are just around the corner, and shoppers are still excited about surf products. However, we need to collaborate—brands, retailers, board builders, athletes; everyone has a role to play. Let’s tackle this together!
Explore, Innovate and Thrive!
The September Surf Expo show is in the books. While lots of changes are taking shape, a new chapter is already being written. Read the show letter to attendees from SIMA Executive Director, Vipe Desai.
#SURFINDUSTRY
