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#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial scale and impact of surfing on the global economy.

35 Million Surfers
Depend on our industry to protect our oceans.

$50B
Surfing generates more than $50 billion in economic activity.

$65B
Surf tourism is on the rise and now accounts for more than $65 billion in spending

$9M
The SIMA Environmental Fund’s annual Waterman’s Gala has generated more than $9 million to support environmental groups.

$18M
A healthy surf zone can generate an average of $18 million annually.
Industry Press Release
Latest Happenings

Riding the Retail Wave: Top Brands Strengthening Retail Relationships and Boosting Sales with ENDVR Campaigns
ENDVR is a game-changing solution that brings brands and their retail sales associates closer together: it empowers Brands to create unforgettable in-store experiences, educate sales associates, and incentivize them to sell more.
Learn more about ENDVR: The All-in-One Digital Platform Solution

Navigating the Surf Industry: 7 Insights from Island Water Sports, Karly Cottrell

WTForecast: Surf Expo

Five Reasons Why Conserving Coastal Oaxaca Matters
With the endless parade of giant swells raining down on Oaxaca, Mexico, the eyes of surfers around the world have been fixated on the elevator drops and deep barrels at Puerto Escondido.
Located on Mexico’s southern Pacific coast and arguably one of the world’s most beautiful and pristine, wave-filled destinations, coastal Oaxaca also contains globally important coastal ecosystems, a myriad of unique wildlife species, and vibrant indigenous communities.
Our friends WILDCOAST share why Oaxaca is worth saving in this guest blog post.
FAQ
What does SIMA do?
What does SIMA do?
The Surf Industry Members Association is a community where members collaborate to build a strong foundation for the industry and surfing community. We provide opportunities to network, conduct research and surveys that inform decisions, educational programming to keep your employees on the forefront of business, and develop business sustainability solutions that not just protect our oceans, but help the bottom line.
Why become a member?
Why become a member?
Being a SIMA member means having your voice heard and making a difference – not just for your company, but for the industry as a whole. SIMA members are all about collaboration for the mutual benefit of strengthening the business of surf. You will join other industry leaders in directing conversations that matter on the ocean environment, business, public policy, humanitarian causes, professional surfing, and more.
What are the member benefits?
What are the member benefits?
Your membership in SIMA helps fund support of ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes and collaboration on vital issues of the day such as competitive surfing, trade show relations and public policy that keeps surfers in the water.
Why partner with SIMA?
Why partner with SIMA?
Access to leading brands in the surf industry that drive more than $50 billion in economic activity. If you’re a service provider, we invite you help our members enhance B2B and B2C strategies.
Podcasts
SIMA Speaker Series: Sustainability
Sustainable Practices: Surf Industry Members Association
Protecting the places we love for more than 33 years!
OUR FUNDS


Sign up for updates
Stay up to date on research, events and general surf industry related updates.
Letter from the Executive Director
The History of SIMA and Waterman’s
Become a SIMA Member
Maui Relief Campaign
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry