Healthy ocean. Healthy industry.

Relief & Rebuild



The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.

Surfonomics is how we define the financial scale and impact of surfing on the global economy.

35 Million Surfers

Depend on our industry to protect our oceans.


Surfing generates more than $50 billion in economic activity.


Surf tourism is on the rise and now accounts for more than $65 billion in spending


The SIMA Environmental Fund’s annual Waterman’s Gala has generated more than $9 million to support environmental groups.


A healthy surf zone can generate an average of $18 million annually.



What does SIMA do?

The Surf Industry Members Association is a community where members collaborate to build a strong foundation for the industry and surfing community. We provide opportunities to network, conduct research and surveys that inform decisions, educational programming to keep your employees on the forefront of business, and develop business sustainability solutions that not just protect our oceans, but help the bottom line.

Why become a member?

Being a SIMA member means having your voice heard and making a difference – not just for your company, but for the industry as a whole. SIMA members are all about collaboration for the mutual benefit of strengthening the business of surf. You will join other industry leaders in directing conversations that matter on the ocean environment, business, public policy, humanitarian causes, professional surfing, and more.

What are the member benefits?

Your membership in SIMA helps fund support of ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes and collaboration on vital issues of the day such as competitive surfing, trade show relations and public policy that keeps surfers in the water.

Why partner with SIMA?

Access to leading brands in the surf industry that drive more than $50 billion in economic activity. If you’re a service provider, we invite you help our members enhance B2B and B2C strategies.