Explore, Innovate and Thrive!
The September Surf Expo show is in the books. While lots of changes are taking shape, a new chapter is already being written. Read the show letter to attendees from SIMA Executive Director, Vipe Desai.
35th Annual Waterman’s Gala Unites Surf Industry to Turn a 'Moment Into a Movement' for Ocean Conservation
Dive into Success: Navigating Retail Trends for Surf Brands in 2024
As we navigate through 2024, brands must stay ahead of the curve and adapt to emerging trends to thrive in the competitive market. In this blog, we'll delve into the latest insights gleaned from the sales floor, explore the burgeoning surf market, and unveil strategies for success in the retail space.
Surfing is the Fastest-Growing Water Sport in America
Surfing was the fastest growing watersport in the top 25 fastest growing sports. And for action sports, that meant Skateboarding came in at 59.1%, Surfing at 28.5% and Snowboarding at 14.5%. Our overall takeaway is that the action sports industry is healthy and consumers are being drawn in the sports that drive our industry.
Riding the Retail Wave: Top Brands Strengthening Retail Relationships and Boosting Sales with ENDVR Campaigns
ENDVR is a game-changing solution that brings brands and their retail sales associates closer together: it empowers Brands to create unforgettable in-store experiences, educate sales associates, and incentivize them to sell more.
Learn more about ENDVR: The All-in-One Digital Platform Solution
Navigating the Surf Industry: 7 Insights from Island Water Sports, Karly Cottrell
In a fast-paced Q&A session at the SIMA Industry Breakfast that took place at Surf Expo, Karly Cottrell from Island Water Sports shared valuable insights into breaking into the surf industry, refreshing product categories, impressing retailers, and more.
WTForecast: Surf Expo
If you weren't able to make it out to Surf Expo last week, here's the outlook that was published and shared by our Executive Director, Vipe Desai, with all the attendees.
Five Reasons Why Conserving Coastal Oaxaca Matters
With the endless parade of giant swells raining down on Oaxaca, Mexico, the eyes of surfers around the world have been fixated on the elevator drops and deep barrels at Puerto Escondido.
Located on Mexico’s southern Pacific coast and arguably one of the world’s most beautiful and pristine, wave-filled destinations, coastal Oaxaca also contains globally important coastal ecosystems, a myriad of unique wildlife species, and vibrant indigenous communities.
Our friends WILDCOAST share why Oaxaca is worth saving in this guest blog post.
Waterman’s 2023 Photo Gallery
Here’s what happens when more than 200 of the surf industry's leading executives, business leaders, and surf enthusiasts get together to honor its finest and raise funds for ocean environmental groups.
State of Surfboards With FireWire’s Chris Grow
SBIA and SIMA recently teamed up for a virtual hard goods summit and one of the talks focused around the state of surfboards. This was a rapid fire chat with Chris Grow, Director of Marketing at FireWire and I asked him to share insights on retail strategies and what does it take to reach today's hard goods consumer.
Watch the video to hear what he had to say.