The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On
If there's one thing I’ve learned, it’s this: turbulence is not a detour—it’s the road. And the CEOs who navigate it well don’t just adapt reactively. They build the conditions for resilience—on purpose, with purpose, and alongside the people who power their organizations.
Here are five core leadership priorities that can help you build a resilient, focused, and adaptable team.
THE BIZ: The Benefits of Outsourced Fulfillment (3PL) vs. an Owned Facility
As brands grow, scale, or pivot, managing fulfillment effectively becomes a critical decision. The choice between using a Third-Party Logistics (3PL) provider or maintaining an owned facility has significant financial, operational, and strategic implications. Here are 8 key benefits of partnering with the right3PL provider.
2025 Outlook by SIMA Executive Director
What’s in store for the industry in 2025? Expect some disruptions, changes, and a host of new opportunities. Instead of getting caught up in the flashy headlines, let’s concentrate on how we can strengthen and bolster our industry. More people are getting into surfing, the Olympics are just around the corner, and shoppers are still excited about surf products. However, we need to collaborate—brands, retailers, board builders, athletes; everyone has a role to play. Let’s tackle this together!
Explore, Innovate and Thrive!
The September Surf Expo show is in the books. While lots of changes are taking shape, a new chapter is already being written. Read the show letter to attendees from SIMA Executive Director, Vipe Desai.
35th Annual Waterman’s Gala Unites Surf Industry to Turn a 'Moment Into a Movement' for Ocean Conservation
Dive into Success: Navigating Retail Trends for Surf Brands in 2024
As we navigate through 2024, brands must stay ahead of the curve and adapt to emerging trends to thrive in the competitive market. In this blog, we'll delve into the latest insights gleaned from the sales floor, explore the burgeoning surf market, and unveil strategies for success in the retail space.
Surfing is the Fastest-Growing Water Sport in America
Surfing was the fastest growing watersport in the top 25 fastest growing sports. And for action sports, that meant Skateboarding came in at 59.1%, Surfing at 28.5% and Snowboarding at 14.5%. Our overall takeaway is that the action sports industry is healthy and consumers are being drawn in the sports that drive our industry.
Riding the Retail Wave: Top Brands Strengthening Retail Relationships and Boosting Sales with ENDVR Campaigns
ENDVR is a game-changing solution that brings brands and their retail sales associates closer together: it empowers Brands to create unforgettable in-store experiences, educate sales associates, and incentivize them to sell more.
Learn more about ENDVR: The All-in-One Digital Platform Solution
Navigating the Surf Industry: 7 Insights from Island Water Sports, Karly Cottrell
In a fast-paced Q&A session at the SIMA Industry Breakfast that took place at Surf Expo, Karly Cottrell from Island Water Sports shared valuable insights into breaking into the surf industry, refreshing product categories, impressing retailers, and more.
WTForecast: Surf Expo
If you weren't able to make it out to Surf Expo last week, here's the outlook that was published and shared by our Executive Director, Vipe Desai, with all the attendees.