Riding the Retail Wave: Top Brands Strengthening Retail Relationships and Boosting Sales with ENDVR Campaigns
ENDVR is a game-changing solution that brings brands and their retail sales associates closer together: it empowers Brands to create unforgettable in-store experiences, educate sales associates, and incentivize them to sell more.
Learn more about ENDVR: The All-in-One Digital Platform Solution
With the endless parade of giant swells raining down on Oaxaca, Mexico, the eyes of surfers around the world have been fixated on the elevator drops and deep barrels at Puerto Escondido.
Located on Mexico’s southern Pacific coast and arguably one of the world’s most beautiful and pristine, wave-filled destinations, coastal Oaxaca also contains globally important coastal ecosystems, a myriad of unique wildlife species, and vibrant indigenous communities.
Our friends WILDCOAST share why Oaxaca is worth saving in this guest blog post.
SBIA and SIMA recently teamed up for a virtual hard goods summit and one of the talks focused around the state of surfboards. This was a rapid fire chat with Chris Grow, Director of Marketing at FireWire and I asked him to share insights on retail strategies and what does it take to reach today's hard goods consumer.
Watch the video to hear what he had to say.
SIMA Environmental Fund beneficiary, The 5 Gyres Institute, recently published a research paper revealing there are more than 170 trillion plastic particles, weighing approximately 2 million tonnes, afloat in the world’s oceans.
The stakes are high. Trillions of microplastic fragments are swirling in our oceans, throughout the biosphere, and in our bodies. We can’t let the issue continue to run rampant for another 50 years; it’s time for us, as a collective planet, to make a change.
Help us celebrate Surf Shop Day! Specialty retailers are the heart and soul of our business and are vital to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers.
To help stoke the imagination, the Surf Industry Members Association has a few fun suggestions on what shops, brands, reps, and industry members can do on this day of commemorating the heart and soul of the surf industry.
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
Healthy ocean, healthy industry