Onward and upward, together

MISSION

To support the growth of the surf industry through fearless innovation, stoke and sustainability.

VISION

Healthy oceans. Healthy industry.

WHAT WE DO

SIMA will assist our members with the tools, resources and programs to thrive. 

SIMA Leadership & Executive Committee

Vipe Desai

Executive Director

Melinda Simpson

Events Manager

Paul Naude

Vissla CEO

SIMA President

Dylan Slater

President at Rip Curl

SIMA Vice President

Cathey Curtis

Roxy GM

SIMA Secretary

Todd Prestage

Regional Manager America's

Surf Hardware International

SIMA Treasurer

SIMA Board of Directors

Chad Crites

General Manager/Ops - Americas

The Leisure Collective

Cory Higgins

Co-Founder

Jetty

Daniel Hernandez

Director, Apparel Merchandising, North America

Vans, A VF Company

Debby Martin

National Sales and Retail Manager

L*Space

Mark Tinkess

O’Neill General Manager

The La Jolla Group

Mike Matey

VP of Sales

Reef

Ryan Hitzel

CEO

Roark Revival

SIMA Advisory Board

Bob Graff

SVP, Brand Partnerships

Wasserman

Graham Stapelberg

EVP/GM Tours and Events

World Surf League

John Lee

President

Jdublee Consulting

Josh Kendrick

Athlete and Lifestyle Marketing

Roy Turner

SVP

Emerald Expositions

Sue Izzo

CEO

Sports Management Mastermind

Vince De La Pena

VP Global Marketing

Vissla

SIMA Senior Advisory Board

Bob McKnight

Bob Mignogna

Doug Palladini

Fernando Aguerre

Joel Cooper

Peter Townend

SIMA's Guiding Light

Dick Baker

In 1999, SIMA saw the addition of Dick Baker to the Board of Directors and in 2000 he began his nine-year term as president. Under Dick's leadership SIMA's relevancy and growth propelled the association to further support our members, the SIMA Environmental Fund and the SIMA Humanitarian Fund.