SIMA Leadership & Executive Committee
Vipe Desai
Executive Director
Melinda Simpson
Events Manager
Paul Naude
Vissla CEO
SIMA President
Dylan Slater
President at Rip Curl
SIMA Vice President
Todd Prestage
Regional Manager America's
Surf Hardware International
SIMA Treasurer
SIMA Board of Directors
Cory Higgins
Co-Founder
Jetty
Daniel Hernandez
Director, Apparel Merchandising, North America
Vans, A VF Company
Debby Martin
National Sales and Retail Manager
L*Space
Mark Tinkess
O’Neill General Manager
The La Jolla Group
Mike Matey
VP of Sales
Reef
Ryan Hitzel
CEO
Roark Revival
SIMA Advisory Board
Bob Graff
SVP, Brand Partnerships
Wasserman
Graham Stapelberg
EVP/GM Tours and Events
World Surf League
John Lee
President
Jdublee Consulting
Josh Kendrick
Athlete and Lifestyle Marketing
Roy Turner
SVP
Emerald Expositions
Vince De La Pena
VP Global Marketing
Vissla
SIMA Senior Advisory Board
Bob McKnight
Bob Mignogna
Doug Palladini
Fernando Aguerre
Joel Cooper
Peter Townend
SIMA's Guiding Light
Dick Baker (1946 - 2009)
In 1999, SIMA saw the addition of Dick Baker to the Board of Directors and in 2000 he began his nine-year term as president. Under Dick's leadership SIMA's relevancy and growth propelled the association to further support our members, the SIMA Environmental Fund and the SIMA Humanitarian Fund.