The Surf Industry Members Association is the united voice of the surf industry. We bring together like-minded brands, retailers, board builders, wave park operators, media, suppliers and professional service companies to support the growth and health of the surf industry as a unified force. 

Onward and upward, together

MISSION

To support the growth of the surf industry through fearless innovation, stoke and sustainability.

VISION

Healthy oceans. Healthy industry.

WHAT WE DO

SIMA provides our members with the tools, resources and programs to thrive. 

SIMA Leadership & Executive Committee

Vipe Desai

Executive Director

Paul Naude

Vissla CEO

SIMA President

Chris Evans

GM America's

Finisterre

SIMA Secretary

SIMA Board of Directors

Cory Higgins

Co-Founder

Jetty

Debby Martin

National Sales and Retail Manager

L*Space

Mike Matey

VP of Sales

Reef

Ryan Hitzel

CEO

Roark Revival

SIMA Advisory Board

Bob Graff

SVP, Brand Partnerships

Wasserman

Chris Grow

Marketing Director

Slater Designs

Dylan Slater

CEO

FireWire and Outerknown

Graham Stapelberg

EVP/GM Tours and Events

World Surf League

Joey Santley

CEO

I-Sea

Josh Kendrick

Athlete and Lifestyle Marketing

Roy Turner

SVP

Emerald Expositions

Shaun Tomson

Founder

Instinct

Vince De La Pena

VP Global Marketing

Vissla

SIMA Senior Advisory Board

Bob McKnight

Bob Mignogna

Doug Palladini

Fernando Aguerre

Joel Cooper

Peter Townend

SIMA's Guiding Light

Dick Baker (1946 - 2009)

In 1999, SIMA saw the addition of Dick Baker to the Board of Directors and in 2000 he began his nine-year term as president. Under Dick's leadership SIMA's relevancy and growth propelled the association to further support our members, the SIMA Environmental Fund and the SIMA Humanitarian Fund.