Onward and upward, together
MISSION
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy oceans. Healthy industry.
WHAT WE DO
SIMA will provide our members with the tools, resources and programs to thrive.
SIMA Leadership & Executive Committee
SIMA Board of Directors

Chad Crites
General Manager/Ops - Americas
The Leisure Collective

Cory Higgins
Co-Founder
Jetty

Daniel Hernandez
Director, Apparel Merchandising, North America
Vans, A VF Company

Debby Martin
National Sales and Retail Manager
L*Space

Mark Tinkess
O’Neill General Manager
The La Jolla Group

Mike Matey
VP of Sales
Reef

Ryan Hitzel
CEO
Roark Revival
SIMA Advisory Board

Bob Graff
SVP, Brand Partnerships
Wasserman

Graham Stapelberg
EVP/GM Tours and Events
World Surf League

John Lee
President
Jdublee Consulting

Josh Kendrick
Athlete and Lifestyle Marketing

Roy Turner
SVP
Emerald Expositions

Sue Izzo
CEO
Sports Management Mastermind

Vince De La Pena
VP Global Marketing
Vissla
SIMA Senior Advisory Board

Bob McKnight

Bob Mignogna

Doug Palladini

Fernando Aguerre

Joel Cooper

Peter Townend

SIMA's Guiding Light
Dick Baker (1946 - 2009)
In 1999, SIMA saw the addition of Dick Baker to the Board of Directors and in 2000 he began his nine-year term as president. Under Dick's leadership SIMA's relevancy and growth propelled the association to further support our members, the SIMA Environmental Fund and the SIMA Humanitarian Fund.
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry