Letter from the Executive Director 2024
Riding the Waves of Success: Celebrating 35 Years of the Surf Industry Members Association
As the Surf Industry Members Association (SIMA) reaches its remarkable 35-year milestone, it's time to reflect on the incredible journey that’s brought us to this point and to focus our attention at the endless possibilities that lie ahead in the next 35 years.
The First 35: A Journey of Waves and Wins
In the three and a half decades since its inception, SIMA has been at the forefront of a surf industry that transformed into a global force, uniting enthusiasts, innovators, disruptors and visionaries under one flag. SIMA’s journey has been marked by relentless passion, unwavering dedication, and a commitment to successfully ride the waves of change with style and grace.
From the early days as a grassroots movement to the current era of international recognition, SIMA has played a pivotal role in shaping the business, innovation and culture within the surf industry. We've witnessed the evolution of surfboard designs, the rise of surfing as a global lifestyle and sport, and the establishment of iconic brands that have become synonymous with the spirit of our culture.
The past 35 years have seen SIMA championing sustainability initiatives, fostering inclusivity, and supporting humanitarian and environmental causes. Through its ups and downs, the surf industry has not only thrived economically but has also embraced its responsibility to protect the oceans and coastal environments that are at the heart of our passion.
The Next 35: Charting New Horizons
As we celebrate the successes of the past, our eyes are firmly fixed on the future. The next 35 years promise to be even more exciting and transformative for the surf industry, and SIMA, with the support of its members, is poised to help lead the charge into the waters ahead.
Innovation will continue to be SIMA’s guiding principle. From cutting-edge surfboards to advancements in sustainable materials used in our favorite products designed for surfers, the next era will witness a wave of groundbreaking ideas that will push the boundaries of what we thought was possible. SIMA will be at the forefront, fostering collaboration and supporting the visionaries who will redefine the surf experience.
Moreover, our commitment to sustainability will only strengthen.
As custodians of the oceans, surfers and the surf industry have a unique responsibility to lead the charge in environmental stewardship. SIMA will be a driving force in promoting eco-friendly practices and supporting initiatives that protect our oceans and marine life.
Inclusivity will remain a cornerstone of our mission. The surf community has grown considerably over the years and is growing more diverse. SIMA will continue to work towards breaking down barriers, ensuring that everyone, regardless of background or ability, can experience the joy of riding waves - in freshwater as well as saltwater.
As we embark on the journey of the next 35 years, let’s celebrate our past achievements, learn from our challenges, and embrace the boundless opportunities that lie ahead.
Together, as a global surf community united under the banner of SIMA, we’ll ride the waves of success and continue to shape the future of our surf industry for generations to come.
Here's to the first 35 years and the next 35 – may they be as exhilarating and transformative as the perfect wave.
Onward and upward, together.
Executive Director | Surf Industry Members Association
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
Healthy ocean, healthy industry