At the SIMA Super Summit, Baptiste Calonque (Endless Surf; former CEO, Rip Curl Europe) and Tanner Wilson broke down why surf parks are no longer niche experiments—they’re becoming billion-dollar lifestyle destinations.

Key insight: 100+ surf parks worldwide are already driving new participation, real-estate development, and authentic brand opportunities. The next wave of growth will come from creative partnerships, event activations, and a new generation of surfers whose first wave breaks inland, not coastal.

If you work in surf, sport, real estate, tourism, or consumer brands, this session is worth your time.

Watch + learn, this is the future taking shape in real-time.