Every industry has its founding stories. Few are as authentic as surfing’s.

Surf icon and industry pioneer Dick Metz sits down with SIMA Executive Director Vipe Desai at the Surfing Heritage & Culture Center for an intimate conversation about the people, risks, innovations and defining moments that helped transform surfing from a lifestyle into a global industry.

It’s a firsthand look at where the surf industry came from and what today’s leaders can learn from the people who built it.

Recorded as the closing conversation of the 2026 SIMA Super Summit in Laguna Beach, California.