November 10th & 11th, 2026

The Launch by SIMA

A west coast buying experience for surf, coastal, and outdoor lifestyle brands talking place at The Waterfront Beach Resort in Huntington Beach, CA

A 2-day focused wholesale buying event connecting key surf and coastal retailers with established brands, emerging companies, and industry leaders — in a smarter, relationship-driven format.

FAQ

Why is the show in November?

November has consistently been identified by many of our members as a critical buying window for Fall 2027. Beyond seasonal planning, it also presents an ideal opportunity to write at-once business, replenish inventory, and capitalize on holiday demand before the peak shopping season.

I’m a buyer, what can I look forward to?

First, we’re excited to welcome you. As a qualified and approved retailer, you can request a complimentary one-night hotel stay, making it even easier to attend. More importantly, you’ll enjoy valuable face-to-face time with leading brands while discovering new products and emerging brands to strengthen your store’s assortment.

What can exhibitors expect?

Approved exhibitors will receive a 10’ x 10’ exhibit space designed for business—not elaborate booths. Think apparel racks, product displays, and a table, not hard walls and expensive build-outs. This is a buying show, so come prepared to write orders, build relationships, and spend meaningful face time with qualified retailers.

Who can exhibit?

SIMA members receive priority consideration, but we welcome all brands to submit an application. Due to limited exhibit space, all submissions will be carefully reviewed to ensure the strongest possible mix of brands for retailers.

And if you’re not a member, this is a great time to consider joining.

Can I request more than 2 booths?

Not at this time. We have limited space and want to ensure that we have a strong representation of brands across the industry.

Are there discount hotel rooms available?

Yes, The Waterfront Beach Resort has provided us with discount rooms for our attendees and exhibitors. Please reach out for details and how to book your stay!

Exhibitor and Sponsorship Information

Please fill out this form to submit your interest in being an exhibitor. Space is limited and applications will be reviewed before being approved to exhibit.

Maximum of 2 spaces per applicant (limited availability

SIMA Member Rate

$3,500

10x10 space

Table and 2 chairs provided

Non-Member Rate

$4,250

10x10

Table and 2 chairs provided

Food & Beverage Sponsor

$2,500

Host one of our breakfasts or lunches and be recognized at our food stations

Industry Partner Sponsor

$5,000

Table setup in hallway to share info and materials about your company

Recognition as breakfast and lunch sponsor

Premium Partner

$10,000

10x10 booth

Table and 2 chairs

Recognition in all materials and signage

Details

Move-in Monday November 9th starting at 4pm

Tuesday November 10th, 9 AM - 5 PM 

Wednesday, November 11th, 9 AM - 4 PM

The Waterfront Beach Resort

Huntington Beach, CA

Breakfast & Lunch for Registered Buyers & Exhibitors

EXHIBITORS 

Bring:

Racks, rolling racks, and any shelf units to display your product.

Additional tables (Available for rent if needed)

Tablecloth cover

POP and signage to “brand” your space

Catalogs

Samples

To do:

Post the show to your Instagram, Facebook and Twitter! Tag the accounts in your post, @surf_industry and #thelaunchbySIMA

Make Appointments

Email blast your buyers, get them to pre-register.

Move in is on Monday November 9th at 4pm

Move out starts at 4pm on November 11th, must be out be 7pm

SHIPPING / LOGISTICS: information: Coming Soon

BUYERS

Walk-ups welcome, but we recommend contacting your preferred reps or brands in advance to confirm your rep's availability.

Appointments are strongly encouraged for the best experience.

Event registration is required.

Have questions about exhibiting or attending?

Fill out the form below and let us know what we can help you with.

The Waterfront Beach Resort

21100 Pacific Coast Hwy, Huntington Beach, CA 92648