November 9th to 11th, 2026

The Launch by SIMA

A west coast buying experience for surf, coastal, and outdoor lifestyle brands talking place at The Waterfront Beach Resort in Huntington Beach, CA

A 2-day focused wholesale buying event connecting key surf and coastal retailers with established brands, emerging companies, and industry leaders — in a smarter, relationship-driven format.

Exhibiting Brands

Finisterre, I-Sea, Instinct, …Lost, Reef, Rip Curl, Roark, Sisstr, Vissla

FAQ

I’m a buyer, what can I look forward to?

First off, we’re excited to have you join us. Qualified and approved retailers can request a free one-night hotel stay.

What can exhibitors expect?

Approved exhibitors will be provided a 10x10 space. No hard walls, think rack and table.

Who can exhibit?

SIMA members will receive priority but we welcome brands to submit their interest which will then be reviewed as there is limited space.

Can rep groups or sales agency’s exhibit?

Yes, if you service multiple brands, you are welcome to submit an application for review.

Can I request more than 2 booths?

Not at this time. We have limited space and want to ensure that we have a strong representation of brands across the industry.

Exhibitor and Sponsorship Information

Please fill out this form to submit your interest in being an exhibitor. Space is limited and applications will be reviewed before being approved to exhibit.

Maximum of 2 spaces per applicant (limited availability)

Sales agency’s and Rep groups welcome!

SIMA Member Rate

$3,500

10x10 space

Table and 2 chairs provided

Non-Member Rate

$4,250

10x10

Table and 2 chairs provided

Food & Beverage Sponsor

$2,500

Host one of our breakfasts or lunches and be recognized at our food stations

Industry Partner Sponsor

$5,000

Table setup in hallway to share info and materials about your company

Recognition as breakfast and lunch sponsor

Premium Partner

$10,000

10x10 booth

Table and 2 chairs

Recognition in all materials and signage

Details

Move-in Monday November 9th starting at 4pm

Tuesday November 10th, 9 AM - 5 PM 

Wednesday, November 11th, 9 AM - 4 PM

The Waterfront Beach Resort

Huntington Beach, CA

Breakfast & Lunch for Registered Buyers & Exhibitors

EXHIBITORS 

Bring:

Racks, rolling racks, and any shelf units to display your product.

Additional tables (Available for rent if needed)

Tablecloth cover

POP and signage to “brand” your space

Catalogs

Samples

To do:

Post the show to your Instagram, Facebook and Twitter! Tag the accounts in your post, @surf_industry and #thelaunchbySIMA

Make Appointments

Email blast your buyers, get them to pre-register.

Move in is on Monday November 9th at 4pm

Move out starts at 4pm on November 11th, must be out be 7pm

SHIPPING / LOGISTICS: information: Coming Soon

BUYERS

Walk-ups welcome, but we recommend contacting your preferred reps or brands in advance to confirm your rep's availability.

Appointments are strongly encouraged for the best experience.

Event registration is required.

The Waterfront Beach Resort

21100 Pacific Coast Hwy, Huntington Beach, CA 92648