November 10th & 11th, 2026
The Launch by SIMA
A west coast buying experience for surf, coastal, and outdoor lifestyle brands talking place at The Waterfront Beach Resort in Huntington Beach, CA
A 2-day focused wholesale buying event connecting key surf and coastal retailers with established brands, emerging companies, and industry leaders — in a smarter, relationship-driven format.
Exhibiting Brand List
RVCA, Rip Curl, REEF, Vissla, Sisstr, Instinct, Sun Ninja, …Lost, Flojos , Mid Fin Co, AVVA, Distant Local and more joining soon!
Opportunities don’t happen by sitting on the sidelines. They happen when brands and retailers connect, build relationships and do business. The future belongs to those who show up.
Retailers Attending The Launch
Dril Surf & Skate, Edgewater Sports, Emerald City Surf Shop, Hanger 94, Harbour Surfboards, Hobie Surf Shop, JK Surfboards Kanvas by Katin, Kings and Queens, Poipu Surf Co, Quiet Flight, Spyder Surf Shop, SunDiego Boardshops, Surfride, Surfside Sports, The Bikini Shoppe, Usedsurf and more coming soon!
The Waterfront Beach Resort
21100 Pacific Coast Hwy, Huntington Beach, CA 92648
SIGN UP TO EXHIBIT
SIGN UP AS RETAILER OR BUYER
FAQ
Why is the show in November?
Why is the show in November?
November has consistently been identified by many of our members as a critical buying window for Fall 2027. Beyond seasonal planning, it also presents an ideal opportunity to write at-once business, replenish inventory, and capitalize on holiday demand before the peak shopping season.
I’m a buyer, what can I look forward to?
I’m a buyer, what can I look forward to?
First, we’re excited to welcome you. As a qualified and approved retailer, you can request a complimentary one-night hotel stay, making it even easier to attend. More importantly, you’ll enjoy valuable face-to-face time with leading brands while discovering new products and emerging brands to strengthen your store’s assortment.
What can exhibitors expect?
What can exhibitors expect?
Approved exhibitors will receive a 10’ x 10’ exhibit space designed for business—not elaborate booths. Think apparel racks, product displays, and a table, not hard walls and expensive build-outs. This is a buying show, so come prepared to write orders, build relationships, and spend meaningful face time with qualified retailers.
Who can exhibit?
Who can exhibit?
SIMA members receive priority consideration, but we welcome all brands to submit an application. Due to limited exhibit space, all submissions will be carefully reviewed to ensure the strongest possible mix of brands for retailers.
And if you’re not a member, this is a great time to consider joining.
Can I request more than 2 booths?
Can I request more than 2 booths?
Yes, but we have limited space and want to ensure that we have a strong representation of brands across the industry so extra booth space will be subject to availability.
Are there discount hotel rooms available?
Are there discount hotel rooms available?
Yes, The Waterfront Beach Resort has provided us with discount rooms for our attendees and exhibitors. Please reach out with the form below for details and how to book your stay!
Exhibitor and Sponsorship Information
Please fill out the form at the bottom of this page to submit your interest in being an exhibitor. Space is limited and applications will be reviewed before being approved to exhibit.
Maximum of 2 spaces per applicant (subject to availability)
Small Booth
$1,500
5x10 space
Cocktail table and two chairs provided
SIMA Member Rate
$3,500
10x10 space
Table and 2 chairs provided
Non-Member Rate
$4,250
10x10
Table and 2 chairs provided
Food & Beverage Sponsor
$2,500
Host one of our breakfasts or lunches and be recognized at our food stations
Industry Partner Sponsor
$5,000
Table setup in hallway to share info and materials about your company
Recognition as breakfast and lunch sponsor
Premium Partner
$10,000
10x10 booth
Table and 2 chairs
Recognition in all materials and signage
Details
Move-in Monday November 9th starting at 4pm
Tuesday November 10th, 9 AM - 5 PM
Wednesday, November 11th, 9 AM - 4 PM
The Waterfront Beach Resort
Huntington Beach, CA
Breakfast & Lunch for Registered Buyers & Exhibitors
EXHIBITORS
Bring:
Racks, rolling racks, and any shelf units to display your product.
Additional tables (Available for rent if needed)
Tablecloth cover
POP and signage to “brand” your space
Catalogs
Samples
To do:
Post the show to your Instagram, Facebook and Twitter! Tag the accounts in your post, @surf_industry and #thelaunchbySIMA
Make Appointments
Email blast your buyers, get them to pre-register.
Move in is on Monday November 9th at 4pm
Move out starts at 4pm on November 11th, must be out be 7pm
SHIPPING / LOGISTICS: information: Coming Soon
BUYERS
We recommend contacting your preferred reps or brands in advance to confirm your rep's availability.
Appointments are strongly encouraged for the best experience.
Event registration is required.
Have questions about exhibiting or attending?
Fill out the form below and let us know what we can help you with.
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry
