Plastic Smog Alert: 5 Gyres Research Reveals 170 Trillion Plastic Particles are Afloat at Sea

Plastic Smog Alert: 5 Gyres Research Reveals 170 Trillion Plastic Particles are Afloat at Sea

SIMA Environmental Fund beneficiary, The 5 Gyres Institute, recently published a research paper revealing there are more than 170 trillion plastic particles, weighing approximately 2 million tonnes, afloat in the world’s oceans.

The stakes are high. Trillions of microplastic fragments are swirling in our oceans, throughout the biosphere, and in our bodies. We can’t let the issue continue to run rampant for another 50 years; it’s time for us, as a collective planet, to make a change.

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Wave to Grave: Surfboard Lifecycle Survey

Wave to Grave: Surfboard Lifecycle Survey

Have you ever tried to recycle a broken surfboard? Help provide data on surfboard usage by taking Sustainable Surf’s new Wave to Grave: Surfboard Lifecycle Survey as part of The ECOBOARD Project. Your responses will help them understand the carbon footprint of surfboards and the impact they have on the environment. LINK to SURVEY

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Surf Shop Day | Saturday May 20, 2023

Surf Shop Day | Saturday May 20, 2023

Help us celebrate Surf Shop Day! Specialty retailers are the heart and soul of our business and are vital to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers.

To help stoke the imagination, the Surf Industry Members Association has a few fun suggestions on what shops, brands, reps, and industry members can do on this day of commemorating the heart and soul of the surf industry.

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Allyship: On and Off The Waves

Allyship: On and Off The Waves

Joyce Hoffman, the first woman to surf the Banzai Pipeline, and Vipe Desai of Surf Industry Members Association (SIMA) joined Mary Buhay from Ragan Communications at their recent Leadership Council retreat in Dana Point, CA to discuss the convening power of surfing's "stoke" - the higher purpose that establishes allyship on and off the waves.

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Snowsports Industries America Partners with Surf Industry Members Association to Jumpstart Sustainability and Climate Action with Series of Sustainability Sessions

Snowsports Industries America Partners with Surf Industry Members Association to Jumpstart Sustainability and Climate Action with Series of Sustainability Sessions

The upcoming sustainability sessions look to provide SIA and SIMA members with crucial educational programming to address the gap in the outdoor community between topical expertise and the real action needed to reduce emissions and effectively tackle climate.

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3 Decades of Environmental Action and Stewardship.

3 Decades of Environmental Action and Stewardship.

For more than 30 years the SIMA Environmental Fund has been providing grants to organizations around the globe that are addressing the ongoing ocean health issues facing our coastlines. As we near the 35th Anniversary of our environmental efforts, we continue to look for ways to expand our fundraising efforts beyond the annual Waterman’s gathering. 

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Vissla CEO Honored as Oceana's Ocean Champion

Vissla CEO Honored as Oceana's Ocean Champion

Among the honorees at Oceana’s SeaChange Summer Party will be surf industry legend, Paul Naudé, CEO of Vissla and president of the Surf Industry Members Association. And he's been named Oceana’s Ocean Champion this year.  

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246 Of The World’s Best Surfers Representing 51 Countries To Compete In The 2022 ISA World Surfing Games

246 Of The World’s Best Surfers Representing 51 Countries To Compete In The 2022 ISA World Surfing Games

The large crowd at Pier Plaza was treated to the ISA’s signature Sands of the World ceremony, with a member from each nation pouring sand from their local beach into a single container symbolizing the peaceful gathering of nations of the world through surfing. The audience rose for a tearful standing ovation as Team Ukraine joined the stage.

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Congressman Mike Levin Celebrates Rip Curl WSL Finals

Congressman Mike Levin Celebrates Rip Curl WSL Finals

Congressman Mike Levin and SIMA Executive Director, Vipe Desai presented Certificates of Special Congressional Recognition to our members, Rip Curl CEO, Brooke Ferris and the World Surf League CEO, Erik Logan, for their environmental and economic contributions to the region.

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33rd Annual Waterman’s Celebrates Honorees and Environmental Groups to Protect Oceans and Surf Breaks

33rd Annual Waterman’s Celebrates Honorees and Environmental Groups to Protect Oceans and Surf Breaks

Michael Tomson, Italo Ferreira, Anne Earhart, and Beto Bedolfe Honored, While Live Auction Sets Record Bid. HUNTINGTON BEACH, Calif. (Monday, August 23, 2022) — The sold-out 33rd Annual Waterman’s at The Ranch Laguna Beach was a smashing success, exceeding fundraising goals and honoring key industry members and environmentalists at the surf industry’s most-anticipated annual social event.  Held at The Ranch in Laguna Beach, California on Saturday, August 13, more than 200 of the surf industry’s leading executives, local business leaders, and surf enthusiasts flooded this year’s gala under the stars on an amazing night. In the end, the generous crowd helped exceed the evening’s fundraising goal that go to some of the most impactful environmental organizations working to protect our...

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