With the endless parade of giant swells raining down on Oaxaca, Mexico, the eyes of surfers around the world have been fixated on the elevator drops and deep barrels at Puerto Escondido.

Located on Mexico’s southern Pacific coast and arguably one of the world’s most beautiful and pristine, wave-filled destinations, coastal Oaxaca also contains globally important coastal ecosystems, a myriad of unique wildlife species, and vibrant indigenous communities.

Our friends WILDCOAST share why Oaxaca is worth saving in this guest blog post. 

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Here’s what happens when more than 200 of the surf industry's leading executives, business leaders, and surf enthusiasts get together to honor its finest and raise funds for ocean environmental groups.

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SBIA and SIMA recently teamed up for a virtual hard goods summit and one of the talks focused around the state of surfboards. This was a rapid fire chat with Chris Grow, Director of Marketing at FireWire and I asked him to share insights on retail strategies and what does it take to reach today's hard goods consumer. 

Watch the video to hear what he had to say.

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SIMA Environmental Fund beneficiary, The 5 Gyres Institute, recently published a research paper revealing there are more than 170 trillion plastic particles, weighing approximately 2 million tonnes, afloat in the world’s oceans.

The stakes are high. Trillions of microplastic fragments are swirling in our oceans, throughout the biosphere, and in our bodies. We can’t let the issue continue to run rampant for another 50 years; it’s time for us, as a collective planet, to make a change.

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Have you ever tried to recycle a broken surfboard? Help provide data on surfboard usage by taking Sustainable Surf’s new Wave to Grave: Surfboard Lifecycle Survey as part of The ECOBOARD Project. Your responses will help them understand the carbon footprint of surfboards and the impact they have on the environment. LINK to SURVEY

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Help us celebrate Surf Shop Day! Specialty retailers are the heart and soul of our business and are vital to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers.

To help stoke the imagination, the Surf Industry Members Association has a few fun suggestions on what shops, brands, reps, and industry members can do on this day of commemorating the heart and soul of the surf industry.

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Joyce Hoffman, the first woman to surf the Banzai Pipeline, and Vipe Desai of Surf Industry Members Association (SIMA) joined Mary Buhay from Ragan Communications at their recent Leadership Council retreat in Dana Point, CA to discuss the convening power of surfing's "stoke" - the higher purpose that establishes allyship on and off the waves.

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The upcoming sustainability sessions look to provide SIA and SIMA members with crucial educational programming to address the gap in the outdoor community between topical expertise and the real action needed to reduce emissions and effectively tackle climate.

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For more than 30 years the SIMA Environmental Fund has been providing grants to organizations around the globe that are addressing the ongoing ocean health issues facing our coastlines. As we near the 35th Anniversary of our environmental efforts, we continue to look for ways to expand our fundraising efforts beyond the annual Waterman’s gathering. 

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Among the honorees at Oceana’s SeaChange Summer Party will be surf industry legend, Paul Naudé, CEO of Vissla and president of the Surf Industry Members Association. And he's been named Oceana’s Ocean Champion this year.  

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