Surfers Active, Purchase Products in Surf Shops, Survey Reveals
While the online shopping world is growing quickly, surfers still buy most of their gear in surf shops. Almost three quarters of the respondents said they purchased their most recent surf related product in person in a surf shop, and 60 percent said they’d buy their next surfboard from a surf shop in person.
SIMA Speaker Series: Sustainability means “Do No Harm”
While there’s no clear definition for what it means to be sustainabile, Dr Marcus Eriksen from 5 Gyres Institute summed it up with this simple message of “do no harm” - a simple, yet powerful statement that can help guide your business sustainability journey.
Preparing and Positioning Your E-Commerce Business for the Future by Moss Adams
The most successful companies have figured out how to leverage technology and the e-commerce marketplace to adapt to and overcome unexpected challenges.
In this special presentation by our partners at Moss Adams, SIMA members can learn what companies are doing to reach untapped audiences, grow sales, and increase brand awareness.
Creating the First State Park in Baja California with Save The Waves Coalition
In a historic moment for surf and conservation, the first state park in Baja California, Mexico was officially approved, providing long-lasting protection for the iconic San Miguel wave alongside 67 hectares of green space thanks to our longtime SIMA Grantees, Save The Waves Coalition.
‘Waterman’ documentary chronicling life of Duke Kahanamoku celebrates athletic accomplishments, personal doctrine of Aloha, and enduring gift of surfing to the world
Five-time Olympic medalist and Native Hawaiian Duke Paoa Kahanamoku shattered records and brought surfing to the world while overcoming a lifetime of personal challenges. Waterman explores his journey and legacy as a legendary swimmer, trailblazer, and the undisputed father of modern-day surfing, following the sport’s first-time inclusion in this year’s Games – a fitting tribute to his work promoting the sport around the globe.
2021 SIMA's Waterperson of the Year: Carissa Moore
“SIMA is thrilled to honor Carissa Moore with a long overdue award as Waterperson of the Year,” said Paul Naudé, President of SIMA and CEO of Vissla. “Over the past decade, Carissa has spearheaded a new brand of women’s surfing that has now earned the respect of all surfers globally and inspired a whole new generation of young female rippers. She is considered the top seed for surfing’s debut in the Tokyo Olympics, and is favored to be wearing a medal at Watermans!”