As we navigate through 2024, brands must stay ahead of the curve and adapt to emerging trends to thrive in the competitive market. In this blog, we'll delve into the latest insights gleaned from the sales floor, explore the burgeoning surf market, and unveil strategies for success in the retail space.

Surf Market Overview: The surf market is experiencing steady growth between 2023 and 2028, with projections indicating a substantial increase in market size, translating to an estimated increase of USD 2,513.43 million. Factors such as the rising popularity of outdoor activities, increasing awareness of health and wellness, and demand for sustainable products are driving this growth, while surfing enthusiasts, spanning various demographics, are fueling demand for high-quality apparel, accessories, and equipment.

According to recent research conducted by ENDVR in collaboration with SIMA, the surfing apparel and accessories market has witnessed significant traction, with over 70% of sales associates reporting a growing interest in tech-driven products and 35% of customers prioritizing Style & Design, while 31% consider Brand Reputation when making a purchase. As consumers increasingly embrace the surfing culture and seek high-performance gear, the demand for innovative and sustainable products continues to drive market expansion.

Emerging Trends in 2024:
Looking ahead to 2024, several trends are poised to shape the surf and active outdoor industry, these include:

• Growing interest in tech-driven products, such as smartwatches for tracking performance metrics, GPS-enabled surfboards, and advanced weather-resistant fabrics.
• Emphasis on sustainability and locally produced goods, with brands incorporating eco-friendly materials like recycled polyester and organic cotton into their product lines.
• Increasing importance of in-store experiences, with brands focusing on immersive retail environments to enhance customer engagement.

Strategies for Success:
To thrive in the competitive retail environment, surf and active outdoor brands need to adopt innovative strategies. These should include prioritizing merchandising, investing in ongoing training for sales associates, and utilizing new technologies to enhance sales in physical stores.

Discover more about these strategies in our upcoming webinar "Retail Trends for Surf and Active Outdoor Brands in 2024: Insight From the Sales Floor" hosted in collaboration with ENDVR, a digital sales enablement platform for brick-and-mortar sales. ENDVR aims to bridge the divide between brands, retailers, and sales associates, helping brands maximize sales, reorders, and sell-through by digitizing brand-employee connections and fostering consumer loyalty.

Join us to delve into the latest trends in the surf market and successful strategies for 2024 and beyond, register now to secure your place and gain valuable insights to drive your brand forward!

As a special offer for SIMA members, ENDVR also provides an exclusive offer for partnership, empowering brands with cost-effective solutions tailored for success in the surf and active outdoor market.