A New Marine Protected Area on America’s West Coast: Chumash Heritage National Marine Sanctuary
Firewire Surfboards Announces Taylor Jensen’s Historic Fourth World Longboard Championship Title.
Champions Crowned at the 2024 Rip Curl GromSearch National Final Presented by Banzai Bowls
JETTY LAUNCHES CHARITABLE CAMPAIGN TO AID COMMUNITIES AFFECTED BY HURRICANE HELENE
Slater Designs announces today the release of the FRK SWALLOW, the all-new signature surfboard model from 11X World Champion Kelly Slater
Surf Industry Icons Unite to Power SHACC’s Future
Vissla and Florence Marine X Announce Partnership as Official Apparel Sponsors of the 2024 Lexus WSL Finals
San Clemente, CA – September 3, 2024 – Vissla and Florence Marine X are thrilled to announce their partnership as the official apparel sponsors of the highly anticipated 2024 Lexus World Surf League (WSL) Finals, set to take place at the iconic Lowers Trestles in San Clemente, As two trailblazing brands deeply rooted in the surf community, Vissla and Florence Marine X bring a fresh, innovative approach to surf apparel and gear, making them the perfect fit for the WSL Finals, which celebrates the pinnacle of competitive surfing. Their partnership with the WSL Finals underscores their dedication to supporting the sport's elite athletes and promoting ocean conservation. The two brands will be on site at Lowers throughout the contest window,...
Assemblywoman Laurie Davies Honors Surfing Legend Shaun Tomson for Global Empowerment Work
Firewire Surfboards Announces VELOX, An All-New Fin Template Designed to Unlock Fun in all Firewire Surfboards.
Finless Skateboard Co. Announces Collaboration with Waikiki Surfing Icon, Arthur "Toots" Archinges, for the Launch of the "Toots Signature Model" Cruiser Skateboard
Letter from the Executive Director 2024
The History of SIMA and Waterman’s
Become a SIMA Member
Maui Relief Campaign
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry