The SIMA Environmental Fund is proud to support the designation of Oriente Salvaje in El Salvador being officially dedicated as the 13th World Surfing Reserve (WSR) site. The Oriente Salvaje World Surfing Reserve has over 12 waves in its 19 kilometers of diverse coastline, including the renowned point breaks Las Flores and Punta Mango, and is the first WSR in El Salvador. 

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This area is part of the California Current ecosystem, where important ocean processes, like the upwelling of nutrient-rich waters, support abundant marine life and diverse species. Because of the ongoing and emerging threats from various consumptive and non-consumptive human uses and climate change, additional protections were needed.

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In 3 – 4 foot surf at El Sunzal in La Libertad, Taylor illustrated the speed, power, flow, and finesse necessary to triumph over a roster of the worlds’ best at the famous point break, winning the Surf City El Salvador Longboard Championship.

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The 2024 Rip Curl Grom Search National Final, held at the Palm Springs Surf Club, showcased the best young surfers in the country under the blazing 110-degree sun. The state-of-the-art wave pool produced perfect 4-foot A-frame waves, performance waves, and slab waves, setting the stage for an unforgettable competition full of barrels and air.

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Jetty, the East Coast surf apparel company with a growing presence in the outdoor and active lifestyle markets, today announced its Unite+Rebuild campaign that raises money for those affected by Hurricane Helene. The New Jersey-based brand has a tradition of coming to the aid of communities that extends back almost two decades.

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Designed to pair perfectly with Kelly’s signature KS1 Endorfins Fin Set, The FRK SWALLOW is crafted to unlock performance in versatile conditions.

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The SURFING HERITAGE and Culture Center (SHACC) is excited to announce a revitalized Board of Directors, anchored by seven surf industry icons with over 300 years of combined experience in surf-related businesses.

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San Clemente, CA – September 3, 2024 – Vissla and Florence Marine X are thrilled to announce their partnership as the official apparel sponsors of the highly anticipated 2024 Lexus World Surf League (WSL) Finals, set to take place at the iconic Lowers Trestles in San Clemente, As two trailblazing brands deeply rooted in the surf community, Vissla and Florence Marine X bring a fresh, innovative approach to surf apparel and gear, making them the perfect fit for the WSL Finals, which celebrates the pinnacle of competitive surfing. Their partnership with the WSL Finals underscores their dedication to supporting the sport's elite athletes and promoting ocean conservation. The two brands will be on site at Lowers throughout the contest window,...

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Assemblywoman Laurie Davies recognized former World Surfing Champion Shaun Tomson with a Resolution, commending his extraordinary work in helping individuals lead more purposeful lives through his Code Method. Joining in on the presentation was Assemblymembers Gregg Hart and Josh Lowenthal.

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Designed to pair perfectly with all surfboards in the Firewire Surfboards range, VELOX was crafted to be a complete fin quiver in a single fin set.

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