The SURFING HERITAGE and Culture Center (SHACC) is excited to announce a revitalized Board of Directors, anchored by seven surf industry icons with over 300 years of combined experience in surf-related businesses.

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San Clemente, CA – September 3, 2024 – Vissla and Florence Marine X are thrilled to announce their partnership as the official apparel sponsors of the highly anticipated 2024 Lexus World Surf League (WSL) Finals, set to take place at the iconic Lowers Trestles in San Clemente, As two trailblazing brands deeply rooted in the surf community, Vissla and Florence Marine X bring a fresh, innovative approach to surf apparel and gear, making them the perfect fit for the WSL Finals, which celebrates the pinnacle of competitive surfing. Their partnership with the WSL Finals underscores their dedication to supporting the sport's elite athletes and promoting ocean conservation. The two brands will be on site at Lowers throughout the contest window,...

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Assemblywoman Laurie Davies recognized former World Surfing Champion Shaun Tomson with a Resolution, commending his extraordinary work in helping individuals lead more purposeful lives through his Code Method. Joining in on the presentation was Assemblymembers Gregg Hart and Josh Lowenthal.

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Designed to pair perfectly with all surfboards in the Firewire Surfboards range, VELOX was crafted to be a complete fin quiver in a single fin set.

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Finless Skateboard Co., known for its dedication to craftsmanship and inspiration from the heritage of surfing, is proud to announce its partnership with Arthur "Toots" Archinges, a surfer and surfboard shaper from Waikiki. This collaboration marks the launch of the highly anticipated "Toots Signature Model" Cruiser Skateboard, which is inspired by the timeless elegance and performance of Toots' style and surfboard shaping.

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Industry Leaders and Ocean Champions will gather Saturday, August 10, 2024, To Honor Gordon Merchant, Nathan Florence and Vince Scandone   HUNTINGTON BEACH, Calif. (May 7th, 2024) The surf industry's most-anticipated annual social event, the 35th Annual Waterman's Gala, will be held at The Pasea Resort and Spa in Huntington Beach, California on Saturday, August 10th. This year's gala returns to the ocean-view setting as 200 of the surf industry's leading executives, local business leaders, and surf enthusiasts gather under the stars for an amazing night raising money for some of the most impactful environmental organizations working to protect our oceans, beaches, and waves. Since 1989, Waterman's has raised more than $10 million through the SIMA Environmental Fund to support...

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Firewire Surfboards and Slater Designs are thrilled to announce the release of the BOSS UP, the first ever performance midlength surfboard model from 11X World Champion Kelly Slater and his longtime surfboard design collaborator Dan Mann, now available in authorized retail locations and online globally as of today.

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Colorado State University Global (CSU Global) is proud to announce its partnership with USA Surfing, the International Surfing Association-recognized body for the sport of surfing in the United States. As the first university partner of USA Surfing, CSU Global is pleased to provide opportunities for professional advancement and access to its online programs anywhere in the world with an internet connection to student surf athletes engaged in the world’s fastest-growing water sport.

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The Surf Industry Member Association and SkyOne Federal Credit Union are reshaping the future by combining environmental conservation and financial empowerment.

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Ten Category Inductees And The Cecil Lear President’s Award Recipient Announced 

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