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The U.S. surf industry is entering a new phase of growth. Participation is increasing. Access to waves is expanding. Consumer behavior is evolving. And the surf market is becoming more connected than ever before.

The 2026 SIMA Surf Industry Growth Report delivers a clear, data-driven look at where surfing stands today and where the strongest opportunities are emerging across retail, brands, participation, and market dynamics.

Whether you are a brand leader, retailer, investor, or industry professional, this report provides valuable insights to help guide strategy and decision-making as we move into 2026.