SURFscape

The Ultimate Consumer Experience

“The surf market is one of the most creative and innovative industries in the world,” said Surf Industry Members Association (SIMA) President Paul Naude. “We’re thrilled to bring all these incredible brands and amazing products to the beach where consumers can experience them firsthand. Once someone catches the wave and surf stoke, they’re a surfer and surf product buyer for life. We’re looking to grow the market with this unique consumer-facing experience in a way that’s never been done before.”

FAQ

What is SURFscape?

SURFscape will feature more than 100 leading surf brands on the beach in an invigorating outdoor, open-space experience. The pristine beachside expo will attract more than 10,000 passionate consumers to interact with these amazing brands and experience hands-on gear testing. In addition to learning more about surf products, SURFscape will feature something for almost everyone – including surfboard and wetsuit demos, van life exhibits, health and wellness experiences, a surfboard shapers village, art gallery, advocacy oasis, a storyteller’s stage, food trucks, and much more.

What type of activities will available to consumers?

SURFscape is a consumer-first experiential event. From surfboard and wetsuit demos to an art exhibit, storytellers stage, music, food and more. Exhibitors are encouraged to showcase their brand values and immerse consumers into your product or services that will enhance their surf and outdoor lifestyle.

Where will SURFscape take place?

SURFscape will take place in Huntington Beach. Just a few blocks south of the iconic Huntington Beach pier directly across from The Waterfront Hilton and the Hyatt. Take a look HERE.

Who should attend SURFscape?

SURFscape will take place along the coastline of Huntington Beach, making it the perfect place for consumers, members of the media, bloggers, and influencers to put the latest gear to the test in the surf, on the beach, and coastal trails of one the most vibrant regions of the California coast.

How do I exhibit at SURFscape?

Just scroll below to view the event deck or reach out to us here and someone will get back to you.

Waterman’s Online Auction

The Surf Industry Members Association is pleased to announce the launch of the Waterman’s online auction benefiting the SIMA Environmental Fund in support of 15 environmental organizations working tirelessly to protect our oceans and keep surfers in the water.

Since 1989, The Surf Industry Members Association has raised more than $9 million for environmental organizations and as long as the ocean needs help, the surf industry will work together and support ocean environmental efforts.

    LIST OF AUCTION ITEMS

    1. Signed Italo Ferreira Surfboard & Creatures of Leisure Package
    2. World Champion Italo Ferreira Competitor Jersey from 2021 Rip Curl WSL Finals
    3. 11X World Champion Kelly Slater 2021 Outerknown Tahiti Pro Competitor Jersey
    4. Dometic Adventure Package
    5. The Ultimate Surf Trip Skullcandy Package
    6. Otis Sunglass Package
    7. Goin Big: Gotcha and the Evolution of Modern Surf Style (Book)

    Surf fans in the US are invited to bid on these special items and join us in our efforts to protect our playgrounds.