The surf industry celebrated Surf Shop Day all around the world. Check out some of the highlights below.

A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author:

“Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few accessories. Products designed around that existential experience of paddling out towards that open horizon, waiting, and watching, and then swinging around, catching that wave, and getting stoked. Everything else is detail around this core. The entire surfing industry, and every dollar ever paid, is essentially to satisfy that need of being stoked.”