The Ultimate Consumer Experience
“The surf market is one of the most creative and innovative industries in the world,” said Surf Industry Members Association (SIMA) President Paul Naude. “We’re thrilled to bring all these incredible brands and amazing products to the beach where consumers can experience them firsthand. Once someone catches the wave and surf stoke, they’re a surfer and surf product buyer for life. We’re looking to grow the market with this unique consumer-facing experience in a way that’s never been done before.”
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
Healthy ocean, healthy industry