The Ultimate Consumer Experience

“The surf market is one of the most creative and innovative industries in the world,” said Surf Industry Members Association (SIMA) President Paul Naude. “We’re thrilled to bring all these incredible brands and amazing products to the beach where consumers can experience them firsthand. Once someone catches the wave and surf stoke, they’re a surfer and surf product buyer for life. We’re looking to grow the market with this unique consumer-facing experience in a way that’s never been done before.”


What is SURFscape?

SURFscape will feature more than 100 leading surf brands on the beach in an invigorating outdoor, open-space experience. The pristine beachside expo will attract more than 10,000 passionate consumers to interact with these amazing brands and experience hands-on gear testing. In addition to learning more about surf products, SURFscape will feature something for almost everyone – including surfboard and wetsuit demos, van life exhibits, health and wellness experiences, a surfboard shapers village, art gallery, advocacy oasis, a storyteller’s stage, food trucks, and much more.

What type of activities will available to consumers?

SURFscape is a consumer-first experiential event. From surfboard and wetsuit demos to an art exhibit, storytellers stage, music, food and more. Exhibitors are encouraged to showcase their brand values and immerse consumers into your product or services that will enhance their surf and outdoor lifestyle.

Where will SURFscape take place?

SURFscape will take place in Huntington Beach. Just a few blocks south of the iconic Huntington Beach pier directly across from The Waterfront Hilton and the Hyatt. Take a look HERE.

Who should attend SURFscape?

SURFscape will take place along the coastline of Huntington Beach, making it the perfect place for consumers, members of the media, bloggers, and influencers to put the latest gear to the test in the surf, on the beach, and coastal trails of one the most vibrant regions of the California coast.

How do I exhibit at SURFscape?

Just scroll below to view the event deck or reach out to us here and someone will get back to you.

Sustainability Education Experience for SIMA Members

The Underswell School of Understanding

Announcing our first Sustainability Course Cohort - A Multi-Brand Sustainability Education Experience for Members

SIMA is partnering with Sustainability Coach, Consultant, and Educator Derek Sabori | The Underswell to help support and strengthen your sustainability commitments and make sustainability a genuine part of your organization’s culture.

Enroll up to 2 people from your organization in this first-of-its-kind experience so your team can:

  • Speak confidently about sustainability with your customers & suppliers
  • Learn to spot & avoid greenwashing
  • Make sustainability culture at your brand
  • Gain sustainability competence from an expert

[Enroll Now or Leave Comments/Questions]

Sustainability in our industry isn’t simple; that’s true. Complex supply chains, technical products, fast moving retail, and more. Where do we start?

The one thing you can do right now is to collaborate and learn more. 

Learn about what we really mean by the term, where it came from, what it entails, what it doesn’t, the history of the movement, the terms, the phrases, the philosophy, the solutions, and more. 

Derek’s School of Understanding Cohort Experience is the sustainability course your team has been looking for and we’re making access easy and affordable, thanks to the power of our member community.

This is a 12-week deep dive into sustainability, and then sustainable fashion, featuring a hybrid mix of pre-recoded online learning AND in person, guided meetups, led by a sustainability for brands expert, sustainable fashion course/certificate developer & instructor, and Climate Reality Project trained climate lecturer, and former VP of Sustainability at Volcom, Derek Sabori. 

SIMA is offering 10 spots (2 per company max) for a members only discounted price of $1500 per enrollee (a price normally reserved when your brand enrolls 10 or more spots on your own). 

This is a savings opportunity of up to $2,000 per person.

Click here to learn more or register now, since spots are limited.