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#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial and social scale of surfing on the global economy.
SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA
THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS
A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLION IN LOCAL ECONOMIC ACTIVITY
Latest Happenings
50 Years of Surf Expo
What a journey! As we celebrate 50 years of Surf Expo, it feels right to take a moment and look back at the year we just navigated together. 2025 challenged all of us. It was loud, unpredictable, and filled with disruption and seismic shifts. Even so, we made it through. Now that the dust has settled, we can see more clearly who we are as an industry and what we stand for.
The Global Surf Park Boom is Reshaping Where, and How, The World Surfs
At the SIMA Super Summit, Baptiste Calonque (Endless Surf; former CEO, Rip Curl Europe) and Tanner Wilson broke down why surf parks are no longer niche experiments, they’re becoming billion-dollar lifestyle destinations.
If you work in surf, sport, real estate, tourism, or consumer brands, this session is worth your time.
Watch + learn, this is the future taking shape in real-time.
The Tribe Reunites: Key Takeaways from the 2025 SIMA Super Summit
Across every conversation, one theme stood out: the surf industry thrives when it connects.
From protecting brand integrity to rethinking retail experiences, from staying authentic to adapting to change, the SIMA Super Summit reminded everyone why this community exists in the first place.
The tribe’s back together, and the stoke is real.
PODCAST: The State of the Industry
The surf industry is evolving and in this podcast recorded at the recent SIMA Super Summit, Paul Naudé shares an unfiltered look at where we’ve been, what went wrong, and how surf culture can reclaim its place at the center of it all.
From the rise and fall of the major heritage brands to the rebirth of independent labels and the future shaped by LA28, this conversation dives deep into the balance between business and culture, and why the ocean must remain our shared foundation.
#SURFINDUSTRY
