SIMA MEMBER INITIATIVES

SIMA SUPER SUMMIT

This isn’t just another industry event. It’s a rally point. A chance to unify around common goals, face challenges head-on, and shape the next chapter of surfing together.

GET YOUR TICKETS

A United Industry Growing Stronger Together

Get Involved

PARTNERS

#SURFONOMICS

The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.

Surfonomics is how we define the financial and social scale of surfing on the global economy.

SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA

THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS

A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLIONS IN LOCAL ECONOMIC ACTIVITY

FOLLOW THE NUMBERS

Industry Press Release

Make A Wave Returns: SurfAid And Rip Curl Challenge Surfers To Hit The Waves Every Day In September To Support Isolated Surf Regions

SurfAid and Rip Curl are excited to announce the launch of the fifth annual Make A Wave challenge. Surfers worldwide are encouraged to surf every day in September to raise funds for SurfAid’s vital programs, improving access to healthcare, clean water, and food security in remote surf communities.

Read entire article

83% of All Items Collected at 2024 Beach Cleanups Were Single-Use Plastics

In 2024, the Surfrider Foundation’s national chapter network removed a record-breaking 365,000 pounds of trash from U.S. beaches. The data collected from these cleanups highlights the growing threat of plastic pollution, with 83% of collected items being plastic.

Read entire article

Tower 20 Launches: Real Brands, Real Stories, Real Surf

Tower 20 delivers graphic tees from a handpicked crew of brands shaping the surf narrative; each with their voice, story, and connection to the culture. 

Read entire article

ISA Empowers Oceania’s Youth Through Development Program in Partnership with Olympic Solidarity

This week, the ISA held its fourth annual Continental Youth Athlete Development Program (YADP) in Fiji. The initiative, supported by Olympic Solidarity, is focused on empowering young athletes and their coaches from developing nations throughout the world. Held previously in the Americas, Africa, and Asia, this year’s YADP focused on youth from the Oceania region.

Read entire article

View all articles

Latest Happenings

RECAP: Surviving 2025: Brands and Retailers Share Their Strategies

RECAP: Surviving 2025: Brands and Retailers Share Their Strategies

The power-packed  webinar, moderated by Tiffany Montgomery from Shop-Eat-Surf-Outdoor, focused on the impact of tariffs on the active lifestyle industry featuring insights from industry leaders including Josee Larocque, Paul Naude, Bryce Phillips, and Matt Powell. Discussions covered supply chain adjustments, pricing strategies and consumer sentiment amidst ongoing economic uncertainty.

Read entire article

RECAP: NRF 2025 Back-to-School Consumer Trends

RECAP: NRF 2025 Back-to-School Consumer Trends

For those who didn’t catch the recent National Retail Federation back-to-school briefing, here’s a quick recap. The session covered what to expect this season, including fresh consumer data and the impact of tariffs on spending.

The speakers spotlighted major trends shaping back-to-school shopping, touching on consumer sentiment, economic pressures, and shifts in spending behavior.

Read entire article

The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On

The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On

If there's one thing I’ve learned, it’s this: turbulence is not a detour—it’s the road. And the CEOs who navigate it well don’t just adapt reactively. They build the conditions for resilience—on purpose, with purpose, and alongside the people who power their organizations.

Here are five core leadership priorities that can help you build a resilient, focused, and adaptable team.

Read entire article

THE BIZ: The Benefits of Outsourced Fulfillment (3PL) vs. an Owned Facility

THE BIZ: The Benefits of Outsourced Fulfillment (3PL) vs. an Owned Facility

As brands grow, scale, or pivot, managing fulfillment effectively becomes a critical decision. The choice between using a Third-Party Logistics (3PL) provider or maintaining an owned facility has significant financial, operational, and strategic implications. Here are 8 key benefits of partnering with the right3PL provider. 

Read entire article

View all articles

FAQ

SIMA membership not only ensures your voice is heard but also actively contributes to the well-being and sustainable growth of the surf industry. Join us in making a difference for your company, the industry, and the environment.

What We Do

SIMA is a collaborative community where leaders work together to build a strong foundation for the surf industry. We offer networking opportunities, research reports, educational programming, and innovative sustainability solutions that benefit both businesses and the environment.

Membership Benefits

Being a SIMA member means actively contributing to the industry's strength and growth. Members have a direct impact on conversations about ocean protection, business sustainability, public policy, humanitarian causes, and professional surfing. SIMA membership fosters collaboration among industry leaders, ensuring a collective effort toward shared goals.

What Your Membership Makes Happen

Your SIMA membership directly supports crucial initiatives such as ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes, and collaboration on vital industry issues. By joining SIMA, you contribute to positive change in the surfing community and beyond.

What Your Membership Gets You

Unlock a range of benefits with your SIMA membership, including access to industry research, educational programming, participation in ocean environmental protection and public policy efforts, and support for humanitarian outreach programs.

Podcasts

SIMA Speaker Series: Sustainability

Our first speaker series of 2022 kicked off with a topic that has been a priority for our members for many years - sustainability. While there's no clear definition of sustainable sustainability, Dr. Marcus Eriksen from 5 Gyres Institute summed it up with this simple message of "do no harm." This simple yet powerful statement can help guide your business sustainability journey.

Read entire article

Sustainable Practices: Surf Industry Members Association

Vipe Desai, executive director of the Surf Industry Members Association discusses the significance of sustainability to the trade organization and its members with host, Madhavi Venkatesan.

Read entire article

Waterman’s Ball: Uniting the Industry

#SURFINDUSTRY