
#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial and social scale of surfing on the global economy.

SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA

THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS

A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLIONS IN LOCAL ECONOMIC ACTIVITY
Latest Happenings

The Value of a Wave: Surfing’s $194M Impact on Santa Cruz
A new report from Save The Waves Coalition reveals that surfing generates an estimated $194.7 million a year for Santa Cruz’s economy, driven by over 783,000 annual surf visits, local gear purchases, and visitor spending.

RECAP: Surviving 2025: Brands and Retailers Share Their Strategies
The power-packed webinar, moderated by Tiffany Montgomery from Shop-Eat-Surf-Outdoor, focused on the impact of tariffs on the active lifestyle industry featuring insights from industry leaders including Josee Larocque, Paul Naude, Bryce Phillips, and Matt Powell. Discussions covered supply chain adjustments, pricing strategies and consumer sentiment amidst ongoing economic uncertainty.

RECAP: NRF 2025 Back-to-School Consumer Trends
For those who didn’t catch the recent National Retail Federation back-to-school briefing, here’s a quick recap. The session covered what to expect this season, including fresh consumer data and the impact of tariffs on spending.
The speakers spotlighted major trends shaping back-to-school shopping, touching on consumer sentiment, economic pressures, and shifts in spending behavior.

The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On
If there's one thing I’ve learned, it’s this: turbulence is not a detour—it’s the road. And the CEOs who navigate it well don’t just adapt reactively. They build the conditions for resilience—on purpose, with purpose, and alongside the people who power their organizations.
Here are five core leadership priorities that can help you build a resilient, focused, and adaptable team.
FAQ
SIMA membership not only ensures your voice is heard but also actively contributes to the well-being and sustainable growth of the surf industry. Join us in making a difference for your company, the industry, and the environment.
What We Do
What We Do
SIMA is a collaborative community where leaders work together to build a strong foundation for the surf industry. We offer networking opportunities, research reports, educational programming, and innovative sustainability solutions that benefit both businesses and the environment.
Membership Benefits
Membership Benefits
Being a SIMA member means actively contributing to the industry's strength and growth. Members have a direct impact on conversations about ocean protection, business sustainability, public policy, humanitarian causes, and professional surfing. SIMA membership fosters collaboration among industry leaders, ensuring a collective effort toward shared goals.
What Your Membership Makes Happen
What Your Membership Makes Happen
Your SIMA membership directly supports crucial initiatives such as ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes, and collaboration on vital industry issues. By joining SIMA, you contribute to positive change in the surfing community and beyond.
What Your Membership Gets You
What Your Membership Gets You
Unlock a range of benefits with your SIMA membership, including access to industry research, educational programming, participation in ocean environmental protection and public policy efforts, and support for humanitarian outreach programs.
Sign up for updates
Stay up to date on research, events and general surf industry related updates.
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry