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#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial and social scale of surfing on the global economy.
SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA
THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS
A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLIONS IN LOCAL ECONOMIC ACTIVITY
Latest Happenings
The Value of a Wave: Surfing’s $194M Impact on Santa Cruz
A new report from Save The Waves Coalition reveals that surfing generates an estimated $194.7 million a year for Santa Cruz’s economy, driven by over 783,000 annual surf visits, local gear purchases, and visitor spending.
RECAP: Surviving 2025: Brands and Retailers Share Their Strategies
The power-packed webinar, moderated by Tiffany Montgomery from Shop-Eat-Surf-Outdoor, focused on the impact of tariffs on the active lifestyle industry featuring insights from industry leaders including Josee Larocque, Paul Naude, Bryce Phillips, and Matt Powell. Discussions covered supply chain adjustments, pricing strategies and consumer sentiment amidst ongoing economic uncertainty.
RECAP: NRF 2025 Back-to-School Consumer Trends
For those who didn’t catch the recent National Retail Federation back-to-school briefing, here’s a quick recap. The session covered what to expect this season, including fresh consumer data and the impact of tariffs on spending.
The speakers spotlighted major trends shaping back-to-school shopping, touching on consumer sentiment, economic pressures, and shifts in spending behavior.
The Biz: Leading Through Turbulent Times: 5 Things Every CEO Can Focus On
If there's one thing I’ve learned, it’s this: turbulence is not a detour—it’s the road. And the CEOs who navigate it well don’t just adapt reactively. They build the conditions for resilience—on purpose, with purpose, and alongside the people who power their organizations.
Here are five core leadership priorities that can help you build a resilient, focused, and adaptable team.
#SURFINDUSTRY
