Disaster Relief

The Surf Industry Members Association understands how crucial it is to keep offering help and resources for long-term recovery to areas impacting our surf communities.

We're fully committed to backing the communities that have faced these challenges, and subject to incoming donations, the SIMA Humanitarian Fund is ready to provide financial support and other assistance to local businesses and families as they work through this difficult time.

We're always on standby to assist during emergencies, with a dedicated fund that’s here to provide both immediate aid and ongoing support for those within the surf community affected by natural disasters, allowing us to respond effectively to urgent needs.

In light of the recent fires in Los Angeles, the surf industry is united and ready to support those who have been impacted.

For those interested in making a donation to the fund, please visit the link below.

SIMA Humanitarian Fund

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#SURFONOMICS

The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.

Surfonomics is how we define the financial and social scale of surfing on the global economy.

SURFING IS THE FASTEST GROWING WATERSPORT IN AMERICA

THE SIMA ENVIRONMENTAL FUND HAS DONATED MORE THAN $10 MILLION TO SUPPORT ENVIRONMENTAL ORGANIZATIONS

A HEALTHY SURF ZONE CAN GENERATE AN AVERAGE OF $18 MILLIONS IN LOCAL ECONOMIC ACTIVITY

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Industry Press Release

Oriente Salvaje, El Salvador dedicated as newest World Surfing Reserve.

The SIMA Environmental Fund is proud to support the designation of Oriente Salvaje in El Salvador being officially dedicated as the 13th World Surfing Reserve (WSR) site. The Oriente Salvaje World Surfing Reserve has over 12 waves in its 19 kilometers of diverse coastline, including the renowned point breaks Las Flores and Punta Mango, and is the first WSR in El Salvador. 

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A New Marine Protected Area on America’s West Coast: Chumash Heritage National Marine Sanctuary

This area is part of the California Current ecosystem, where important ocean processes, like the upwelling of nutrient-rich waters, support abundant marine life and diverse species. Because of the ongoing and emerging threats from various consumptive and non-consumptive human uses and climate change, additional protections were needed.

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Firewire Surfboards Announces Taylor Jensen’s Historic Fourth World Longboard Championship Title.

In 3 – 4 foot surf at El Sunzal in La Libertad, Taylor illustrated the speed, power, flow, and finesse necessary to triumph over a roster of the worlds’ best at the famous point break, winning the Surf City El Salvador Longboard Championship.

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Champions Crowned at the 2024 Rip Curl GromSearch National Final Presented by Banzai Bowls

The 2024 Rip Curl Grom Search National Final, held at the Palm Springs Surf Club, showcased the best young surfers in the country under the blazing 110-degree sun. The state-of-the-art wave pool produced perfect 4-foot A-frame waves, performance waves, and slab waves, setting the stage for an unforgettable competition full of barrels and air.

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Latest Happenings

2025 Outlook by SIMA Executive Director

2025 Outlook by SIMA Executive Director

What’s in store for the industry in 2025? Expect some disruptions, changes, and a host of new opportunities. Instead of getting caught up in the flashy headlines, let’s concentrate on how we can strengthen and bolster our industry. More people are getting into surfing, the Olympics are just around the corner, and shoppers are still excited about surf products. However, we need to collaborate—brands, retailers, board builders, athletes; everyone has a role to play. Let’s tackle this together!

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Explore, Innovate and Thrive!

Explore, Innovate and Thrive!

The September Surf Expo show is in the books. While lots of changes are taking shape, a new chapter is already being written. Read the show letter to attendees from SIMA Executive Director, Vipe Desai.

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35th Annual Waterman’s Gala Unites Surf Industry to Turn a 'Moment Into a Movement' for Ocean Conservation

35th Annual Waterman’s Gala Unites Surf Industry to Turn a 'Moment Into a Movement' for Ocean Conservation

The 35th Annual Waterman's Gala was a tremendous success, marking yet another milestone in the ongoing efforts to unite the surf industry in the fight for ocean preservation. Since its founding in 1989, the Surf Industry Members Association (SIMA) has been dedicated to fostering the growth and unity of surf companies and the broader surfing community.

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Dive into Success: Navigating Retail Trends for Surf Brands in 2024

Dive into Success: Navigating Retail Trends for Surf Brands in 2024

As we navigate through 2024, brands must stay ahead of the curve and adapt to emerging trends to thrive in the competitive market. In this blog, we'll delve into the latest insights gleaned from the sales floor, explore the burgeoning surf market, and unveil strategies for success in the retail space.

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FAQ

SIMA membership not only ensures your voice is heard but also actively contributes to the well-being and sustainable growth of the surf industry. Join us in making a difference for your company, the industry, and the environment.

What We Do

SIMA is a collaborative community where leaders work together to build a strong foundation for the surf industry. We offer networking opportunities, research reports, educational programming, and innovative sustainability solutions that benefit both businesses and the environment.

Membership Benefits

Being a SIMA member means actively contributing to the industry's strength and growth. Members have a direct impact on conversations about ocean protection, business sustainability, public policy, humanitarian causes, and professional surfing. SIMA membership fosters collaboration among industry leaders, ensuring a collective effort toward shared goals.

What Your Membership Makes Happen

Your SIMA membership directly supports crucial initiatives such as ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes, and collaboration on vital industry issues. By joining SIMA, you contribute to positive change in the surfing community and beyond.

What Your Membership Gets You

Unlock a range of benefits with your SIMA membership, including access to industry research, educational programming, participation in ocean environmental protection and public policy efforts, and support for humanitarian outreach programs.

Podcasts

SIMA Speaker Series: Sustainability

Our first speaker series of 2022 kicked off with a topic that has been a priority for our members for many years - sustainability. While there's no clear definition of sustainable sustainability, Dr. Marcus Eriksen from 5 Gyres Institute summed it up with this simple message of "do no harm." This simple yet powerful statement can help guide your business sustainability journey.

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Sustainable Practices: Surf Industry Members Association

Vipe Desai, executive director of the Surf Industry Members Association discusses the significance of sustainability to the trade organization and its members with host, Madhavi Venkatesan.

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Waterman’s Ball: Uniting the Industry

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