SURFER Steps Up as Presenting Sponsor for the Boardbuilders Pavilion at SURFscape

We are excited to share that SURFER has come on board as the presenting sponsor for the Boardbuilders Pavilion at SURFscape, the ultimate surf and outdoor expo. SURFER celebrates its 65th anniversary this year and this partnership highlights our mutual dedication to honoring the craft, culture, and legacy of surfboard shaping—a crucial part of surfing’s rich culture.

A surfboard isn’t just gear; it embodies the spirit of the sport—a representation of freedom, adventure, and creativity. This fresh experience aims to put surfboards and their creators back in the spotlight. The Boardbuilders Pavilion will be a vibrant showcase celebrating the skill and impact of today’s shapers, reconnecting surfers with the artistry and traditions of board-making.

“The Boardbuilders Pavilion at SURFscape is exactly what independent surfboard shapers need right now. It’s a space dedicated to showcasing the craftsmanship, creativity, and innovation that go into every board,” said Duke Aipa from Aipa Surfboards,  “For years, big brands have dominated the conversation, but at the heart of it all, surfing has always been about the board and the hands that shape it. This event gives independent shapers a well-deserved platform to connect directly with surfers and share the passion and expertise that fuel our craft. With Surfer Magazine stepping up as the presenting sponsor, it’s an incredible opportunity to shine a light on the artisans who keep surf culture alive and evolving.”

Independent board builders who join SIMA for $290 will snag a free booth for either April 26th or the 27th along with a spot in SurferMag.com’s dedicated online Surfboard Buyers Guide.

“Surfing has always revolved around the board, and we’re really excited to team up with SURFER to emphasize that,” said Vipe Desai, Executive Director of Surf Industry Members Association. “With their rich history in surf journalism and passion for storytelling, SURFER is the perfect ally to help us shine a light on the shapers who shape our sport.”

As the presenting sponsor, SURFER will offer exclusive coverage, engaging interviews with renowned and up-and-coming shapers, plus behind-the-scenes access to the Pavilion’s displays and live shaping demonstrations for fans to enjoy. The event is completely free and suitable for all ages!

“We couldn’t be more stoked to join SURFscape in supporting all of the amazing independent surfboard builders. The tradition of board making is a cornerstone of surf culture and it’s critically important we shine light and elevate the work that all of these incredible people and brands are doing,” shared Jake Howard, Editor In Chief of SURFER.

SURFscape and the Boardbuilders Pavilion are set for April 26th and 27th in Huntington Beach, uniting surfers, shapers, and top surf and outdoor brands to celebrate the spirit of surfing and the excitement that comes with every wave.

For more details and to check out the exhibits, head over to surfscape.com/pages/surfscape2025