Dive into Success: Navigating Retail Trends for Surf Brands in 2024
Surfing is the Fastest-Growing Water Sport in America
Surfing was the fastest growing watersport in the top 25 fastest growing sports. And for action sports, that meant Skateboarding came in at 59.1%, Surfing at 28.5% and Snowboarding at 14.5%. Our overall takeaway is that the action sports industry is healthy and consumers are being drawn in the sports that drive our industry.
Riding the Retail Wave: Top Brands Strengthening Retail Relationships and Boosting Sales with ENDVR Campaigns
ENDVR is a game-changing solution that brings brands and their retail sales associates closer together: it empowers Brands to create unforgettable in-store experiences, educate sales associates, and incentivize them to sell more.
Learn more about ENDVR: The All-in-One Digital Platform Solution
Navigating the Surf Industry: 7 Insights from Island Water Sports, Karly Cottrell
WTForecast: Surf Expo
Five Reasons Why Conserving Coastal Oaxaca Matters
With the endless parade of giant swells raining down on Oaxaca, Mexico, the eyes of surfers around the world have been fixated on the elevator drops and deep barrels at Puerto Escondido.
Located on Mexico’s southern Pacific coast and arguably one of the world’s most beautiful and pristine, wave-filled destinations, coastal Oaxaca also contains globally important coastal ecosystems, a myriad of unique wildlife species, and vibrant indigenous communities.
Our friends WILDCOAST share why Oaxaca is worth saving in this guest blog post.
Waterman’s 2023 Photo Gallery
State of Surfboards With FireWire’s Chris Grow
SBIA and SIMA recently teamed up for a virtual hard goods summit and one of the talks focused around the state of surfboards. This was a rapid fire chat with Chris Grow, Director of Marketing at FireWire and I asked him to share insights on retail strategies and what does it take to reach today's hard goods consumer.
Watch the video to hear what he had to say.
Plastic Smog Alert: 5 Gyres Research Reveals 170 Trillion Plastic Particles are Afloat at Sea
SIMA Environmental Fund beneficiary, The 5 Gyres Institute, recently published a research paper revealing there are more than 170 trillion plastic particles, weighing approximately 2 million tonnes, afloat in the world’s oceans.
The stakes are high. Trillions of microplastic fragments are swirling in our oceans, throughout the biosphere, and in our bodies. We can’t let the issue continue to run rampant for another 50 years; it’s time for us, as a collective planet, to make a change.
Wave to Grave: Surfboard Lifecycle Survey
Letter from the Executive Director 2024
The History of SIMA and Waterman’s
Become a SIMA Member
Maui Relief Campaign
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry