Joyce Hoffman, the first woman to surf the Banzai Pipeline, and Vipe Desai of Surf Industry Members Association (SIMA) joined Mary Buhay from Ragan Communications at their recent Leadership Council retreat in Dana Point, CA to discuss the convening power of surfing's "stoke" - the higher purpose that establishes allyship on and off the waves.
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
Healthy ocean, healthy industry